Ad Products - Display Advertising

High-impact, contextually relevant display advertisements deliver your message to an engaged, receptive audience.

STANDARD UNITS
Ad Unit Dimensions Page Type Placements Max File Size Bankrate-Served File Types Third-Party-Served Expanding Action Initiation Animation Length
Leaderboard 728x90 All pages. Note: when pencil ad or pushdown appear on page, leaderboard will not. 40k GIF, JPEG, Flash, HTML, DHTML Yes N/A N/A 15 seconds
Text Link Text: 35 characters max, including spaces.

Logo (optional): 80x20
Top right of every page except Rate Tables. Directly above Rate Tables. Logo: 1k, corporate logos only. Logo: GIF, JPEG N/A N/A N/A N/A
Half Page (Flex) 300x600 All pages 40k GIF, JPEG, Flash, HTML, DHTML Yes Expands left to 600x600 max. User-initiated 15 seconds
Medium Rectangle (Flex) 300x250 All pages 40k GIF, JPEG, Flash, HTML, DHTML Yes Expands left to 600x250 max. User-initiated 15 seconds
Skyscraper (Flex) 160x600 All pages 40k GIF, JPEG, Flash, HTML, DHTML Yes Expands left to 320x600 max. User-initiated 15 seconds
Partner Center Text: 2 lines, 28 characters per line max, including spaces.

Logo: 145x25
All pages except Rate Tables. Logo: 1k, corporate logos only. Logo: GIF, JPEG N/A N/A N/A N/A
Brokerage Table Listing Text: 7 lines, 20 characters per line max, including spaces.

Logo: 120x90
Brokerage Table page Logo: 1k, corporate logos only. Logo: GIF, JPEG N/A N/A N/A N/A
3:1 Rectangle 300x100 All pages 20k GIF, JPEG, Flash, HTML, DHTML Yes N/A N/A 15 seconds
Rectangle 180x150 Story pages 20k GIF, JPEG, Flash, HTML, DHTML Yes N/A N/A 15 seconds
Contextual Sponsored Text Links Text: 100 characters max, including spaces.

Logo: 298x224
Story, Calculator and Rate Table pages. N/A N/A N/A N/A N/A N/A
Bottom Banner 728x90 All pages 40k GIF, JPEG, Flash, HTML, DHTML Yes N/A N/A 15 seconds
HIGH-IMPACT UNITS
Filmstrip
(Please ask your Bankrate Sales Rep for complete specs)
300x600 viewable window in which total ad size of 300x3000 scrolls. All pages. Replaces flex ad. 60k Flash, HTML5, JavaScript. For times when the userís browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file. Yes N/A User-initiated 15 seconds
Homepage Carousel 300x250 Main homepage only. 40k GIF, JPEG, Flash, HTML, DHTML Yes N/A Automatic 8 seconds. Should begin 9 seconds after load because ad unit appears after the 1st slide of the carousel.
Interstitial 800x500 max Between the page with a frequency cap 80k GIF, JPEG, Flash N/A N/A N/A Before Rate Tables: 5 seconds. Before all other pages: 15 seconds.
Pencil Ad 990x30 closed, 990x300 open,
2 files required.
Main homepage and channel homepages with a frequency cap. Replaces leaderboard. 40k GIF, JPEG, Flash, HTML, DHTML N/A Expands down to 990x300, pushing content down. User-initiated 15 seconds
Portrait 300x1050

Divided into three distinct modules.
All pages. Replaces flex ad and 3:1 rectangles. 40k GIF, JPEG, Flash, HTML, DHTML Yes N/A User-initiated 15 seconds
Product Spotlight 292x150 Most channel homepages, left or right well. 15k GIF, JPEG, Flash, HTML, DHTML Yes N/A N/A N/A
Pushdown
(Please ask your Bankrate Sales Rep for complete specs)
970x90 Main homepage and channel homepages with a frequency cap. Replaces leaderboard. 60k Flash, HTML5, JavaScript. For times when the userís browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file. Yes Expands down to 970x415, pushing content down. User-initiated 15 seconds
Roadblock - Wallpaper optional
(Please ask your Bankrate Sales Rep for complete specs)
Roadblock: All display ad units on page.

Wallpaper: 1600x1000 (in addition to roadblock).
Main homepage and channel homepages. Wallpaper: 80k Roadblock: GIF, JPEG, Flash, HTML, DHTML

Wallpaper: GIF, JPEG
Yes N/A N/A N/A
MOBILE UNITS
Mobile Banner 300x50, 320x50 Mobile Site: All pages on smartphones.

Mobile Apps: Mortgage and Auto on smartphones and tablets.
15k Mobile Site: GIF, Animated GIF, JPG, PNG, HTML5, JavaScript

Mobile Apps: GIF, Animated GIF, JPG
Yes, subject to testing. N/A N/A N/A
VIDEO UNITS
Pre-Roll 576x326 screen size Video pages Case-by-case basis. .MOV or .MP4 N/A N/A Automatic 15 seconds
In-Banner Video Filmstrip, Flex Ads, Portrait, Pushdown Varies 40k initial download, 80k polite file size. N/A Yes N/A Automatic 15 seconds

IMPORTANT NOTES:

  • All display ad units must have a visible, high-contrast 1x1 pixel border.
  • Final creative assets must be provided to Bankrate a minimum of 5 business days before the campaign start date for testing and approval.
  • All rich media ads, including third-party-served rich media ads must be tested and approved by Bankrate before the campaign start date.
  • Rich media vendors accepted: Flashtalking, MediaMind, Mediaplex and PointRoll. Other formats accepted on a case-by-case basis, contingent on testing.
  • All expandable ads must have a close button with clearly defined copy, "Close X". User-initiated actions include rollover and click.
  • Animation loops within the 15 second maximum animation time are permitted.
  • Ads are not placed on Bankrate corporate pages and printer-friendly pages.