E-Trade Core Portfolios review 2025

• Cost-conscious investors
• Existing E-Trade customers
• Low-cost funds

E-Trade Core Portfolios made some notable additions to its robo-advisor offering in 2024, making it more competitive with some leaders in the space. Clients will get a portfolio with some of the lowest-cost funds on the market – really, it’s hard to see the core portfolio get any cheaper – or they can opt for a portfolio made of socially responsible funds or smart beta funds. Just $500 allows you to start an account, and the availability of fractional shares means that you’ll have the full amount invested from the get-go, unlike at a few other robo-advisors. You’ll need to open a separate savings account at E-Trade if you want any extra cash to accrue interest, however. All in all, it’s great to see a richer feature set at E-Trade’s robo-advisor, and hopefully it’s the start of an even fuller experience here.

If you’re looking for another robo-advisor that offers premium features such as tax-loss harvesting or access to human advisors, check out Betterment and Schwab Intelligent Portfolios. Customers focused on low costs might also want to see SoFi Automated Investing or Vanguard Digital Advisor.

Pros: Where E-Trade Core Portfolios stands out

Fund options

In addition to the core funds that comprise portfolios, E-Trade also offers a couple of other choices that are not standard in most robo-advisor portfolios — a socially responsible ETF and a smart beta ETF. You can opt in to these selections, if you like, but you don’t have to make them part of your portfolio.

E-Trade adds a portion of your money to a socially responsible ETF that focuses on companies with good records in environmental, social and governance issues. These funds often exclude companies in industries such as armaments or fossil fuels if they don’t meet the fund’s criteria. 

A smart beta fund looks for certain factors that might drive higher returns with lower risk or achieve the same returns as a traditional index fund with lower risk. This kind of fund often takes a more active approach to investing, with fund managers searching out investments that they think can generate better risk-adjusted returns.

Low-cost funds

E-Trade Core Portfolios offers one of the lowest-cost portfolios around. In fact, the expense ratio of an average portfolio almost couldn’t go any lower. An average portfolio has a weighted expense ratio of just 0.05 percent. That translates into $5 annually for every $10,000 invested. While fees on the ETFs range from 0.02 to 0.18 percent, most sit very close to the cheap end.

If you opt for the robo-advisor’s other portfolios, they’re also reasonably priced, though a bit higher. The socially responsible portfolio has a weighted average expense ratio of 0.18 percent, while the smart beta portfolio has a weighted average of 0.13 percent. If you opt for these more specialized portfolios, you’re still not paying all that much.  

Now, this is money that goes to the companies managing these funds, not E-Trade itself. But everyone has to pay expense ratios, and it’s vital to minimize them where you can. And this cost comes on top of the management fee that you have to pay to E-Trade. These fees are paid seamlessly, as is typical for any expense ratio with an ETF. 

Almost no rival robo-advisor gets below E-Trade’s cost, Vanguard Digital Advisor being a notable exception.

Fractional shares

E-Trade Core Portfolios also uses fractional shares when it builds your portfolio, and not all robo-advisors do. This feature is valuable because it allows you to put all your money to work immediately. Without this feature, your money might be sitting in cash until you have enough to buy a full share, as happens at some rival robo-advisor services. So the market could be rising while you’re waiting to have enough money to buy. 

E-Trade allows you to not only buy fractional shares but reinvest your portfolio’s dividends in them, too. So any time you get a cash dividend, it’s rolled back into new shares of your investments. Again, that keeps your money invested and working for you at all times.

Reasonable management fee

E-Trade’s robo-advisory charges a reasonable management fee for what it offers – 0.30 percent annually of your assets – a figure that’s just above what could be called the industry standard of 0.25 percent. In practical terms, that fee means you’d pay $30 each year for every $10,000 managed by E-Trade. This fee includes all the routine costs of the robo-advisor service. That’s serious savings over a traditional human advisor where 1 percent might be more common. However, as is typical in the industry, you’ll pay an additional charge for any ETFs. 

A management fee is one of the largest expenses you’ll pay at a robo-advisor, and you’ll want to make sure you’re getting your money’s worth. Rivals such as Wealthfront and Betterment offer extra features for a lower management fee (0.25 percent), while Schwab Intelligent Portfolios doesn’t charge a management fee at all, though it has a steeper $5,000 minimum.

Tax-loss strategy

The robo-advisor recently added tax-loss harvesting to taxable accounts greater than $500. Tax-loss harvesting can save investors substantial money by recognizing investment losses on this year’s taxes and offsetting taxable gains. You’ll need to opt-in to the feature, but it doesn’t cost anything extra. This premium feature is a welcome addition and puts the robo more on par with Wealthfront and Betterment, which are two notable leaders offering this feature. 

To help generate better tax-efficiency, E-Trade also uses municipal bond ETFs, which are tax-free at the federal level, in place of a taxable bond fund. This feature only makes sense in taxable accounts, not in tax-advantaged accounts such as IRAs. E-Trade allows you to opt-in to this feature at any time, and you can switch it off as you want.

Cons: Where E-Trade Core Portfolios could improve

Cash management account

E-Trade offers a basic savings account, and you can open it as another part of your E-Trade experience, meaning the account will appear on your dashboard along with your other accounts. The savings account pays a competitive interest rate, and it has the basic functions with no minimum, operating mainly as a place to amass your cash while you wait to invest it.

In contrast, some of the top cash management accounts give you checking-like features, including bill pay, a debit card and check writing, as well as early direct deposit, no monthly minimums or fees, no-fee ATMs and a competitive interest rate on your money. Two of the most popular are from the top robo-advisors Wealthfront and Betterment.

Account minimum

E-Trade requires a $500 minimum to get started with Core Portfolios, and sure, that’s not a lot in the big scheme of things. But it’s still higher than most rivals, who let you get started with no minimum at all. Still, it does beat a few rivals, such as Schwab Intelligent Portfolios, with its $5,000 account minimum, and Empower (formerly Personal Capital), with a hefty $100,000 minimum.

Reduced feature set

E-Trade has eliminated features that clients may have found helpful, including access to financial consultants. With a robo-advisor, clients may not expect to speak with a human, but it’s certainly helpful if you have an unusual question. Many rivals don’t offer them, and frankly, this price point won’t get you an advisor on retainer. Still, it was a nice addition, and clients will have to turn to customer service via email, phone, or chat.

A greater selection of tools could also aid clients in planning their financial futures with E-Trade.