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SoFi Active Investing review 2025

Updated March 27, 2025
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SoFi Active Investing: Best for

SoFi Active Investing is a low-cost broker that does the fundamentals well and will likely appeal most to new investors or those looking to expand their relationship with this financial institution. For example, SoFi offers fractional share investing from just $5, allowing anyone to buy virtually any of the 4,000 stocks and ETFs on the platform. You won’t pay a commission on those trades, and the broker is also one of just a few offering no-commission options trading, too. SoFi’s mobile app allows you to track not just your investments but any of your accounts at this financial one-stop shop. In early 2024, SoFi also began offering mutual funds and some alternative investments, broadening its offering to investors.

Despite these positives, SoFi doesn’t offer as many mutual funds as some competitors, such as Interactive Brokers and Ally Invest. You’ll also be charged fees for transferring your account or closing an IRA. Those looking for another one-stop financial powerhouse should consider Charles Schwab and Fidelity Investments, too.

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We want to know what you think about SoFi Active Investing

Do you have experience with SoFi Active Investing? Let us know your thoughts.

SoFi Active Investing: In the details

Broker logo

Overview

SoFi Active Investing provides commission-free trading on stocks, ETFs and options, and its fractional shares offering should appeal to new investors.

Best for:
  • Fractional shares
  • Commission-free stock, option and ETF trades
  • New investors
4.0
Rating: 4 stars out of 5
Bankrate Score
Cost
Rating: 4.5 stars out of 5
4.5 / 5
Accounts & Trading
Rating: 3.5 stars out of 5
3.5 / 5
Research & Education
Rating: 3.5 stars out of 5
3.5 / 5
Mobile
Rating: 4.5 stars out of 5
4.5 / 5
Customer Experience
Rating: 3.5 stars out of 5
3.5 / 5
4.5
Rating: 4.5 stars out of 5
Customer Score
See all 43 customer reviews Arrow Right Icon

Pros: Where SoFi Active Investing stands out

Fractional shares

SoFi offers fractional shares on both new purchases and reinvested dividends, allowing customers to get started with as little as $5. Fractional shares are particularly popular with new investors who may not be able to afford entire shares in multiple companies. Fractional shares allow you to build a diversified portfolio even if you don’t have a lot to invest. 

SoFi allows fractional shares trading in more than 4,000 stocks and ETFs including popular companies such as Apple (AAPL), Amazon (AMZN) and Tesla (TSLA). This offering gives SoFi a leg up on other brokers that don’t offer fractional shares at all or only offer them on reinvested dividends. 

Commission-free stocks, options and ETFs

You won’t have to worry about commissions eating into your investment returns, thanks to SoFi offering commission-free trading of stocks, options and ETFs. No-cost trading of stocks and ETFs is now the industry standard after leading brokers such as Charles Schwab and Fidelity cut commissions to zero in 2019. And SoFi recently added no-commission options trading, joining Webull and Robinhood in doing so. The addition of options trading moves SoFi another step closer to offering the most popular securities at no cost.

Historically, these pesky trading fees could have taken a big bite out of your lifetime returns. Over long time periods, even small differences in the return you earn can have a major impact on the value of your investments due to the effects of compounding. So it’s great to see SoFi adding options to its stable of no-commission trading services.

Mobile app

SoFi’s mobile app is easy to use and allows you to track your finances all in one place. Whether you use SoFi for its checking and savings accounts or are looking to trade stocks, you can access everything you need in the app. 

It’s simple to place a trade or just check in on your portfolio’s value when you’re on the go. Not all brokers offer access to all accounts in one convenient app, so SoFi stands out here.

Access to financial planners

In February 2025, SoFi launched SoFi Plus, which offers certain premium features for members. One of the best features is unlimited access to meetings with financial planners at no cost, which SoFi pegs at a $250 value per meeting.

SoFi Plus membership is free for clients who have direct deposit set up with a SoFi bank account. For non-direct deposit customers, SoFi Plus membership costs $10 per month. If you have a lot of your financial life consolidated with SoFi, the SoFi Plus program brings some premium benefits that most customers will appreciate.

Cons: Where SoFi Active Investing could improve

Account fees

While SoFi emphasizes its low costs, it does still charge account fees for a variety of different actions. You’ll pay $25 for an outgoing wire transfer, $100 to transfer your account to another firm, a $25 inactivity fee charged every six months you go without logging into your account and a $20 IRA closing fee. There are also fees for paper statements and participating in an IPO.

These fees aren’t likely to be regular occurrences, but they still eat into investors’ returns and can be sizable for those who manage small portfolios. Fees are almost always a negative for investors, and many popular brokers don’t charge IRA fees and the very best brokers don’t ding you for transferring your securities, either.

Limited research offering

SoFi doesn’t offer much in the way of investment research for customers. You’ll get some basic stock pages with key information, but it doesn’t come close to matching what is available through other brokers such as Fidelity or Merrill Edge. Serious investors expect access to research from a variety of sources, so it would benefit SoFi to boost its offering here. 

To be sure, SoFi does offer a solid educational site that can be helpful to new investors who are looking to understand basic terms and concepts. You can even get ideas about how to set your own financial goals and which investment strategies might be the best fit for you.

Review methodology

Bankrate evaluates brokers and robo-advisors on factors that matter to individual investors, including commissions, account fees, available securities, trading platforms, research and many more. After weighting these objective measures according to their importance, we then systematically score the brokers and robo-advisors and scale the data to ensure that you are seeing the top options among a field of high-quality companies. Read our full methodology.

— Bankrate’s Rachel Christian contributed to an update of this review.

SoFi Active Investing customer reviews

CTA SoFi Active Investing has 43 reviews

SoFi Active Investing has 43 reviews

Dive into community reviews below and see what others think about SoFi Active Investing.

4.5 Star Icon
43 ratings
Score breakdown
5 stars
53%
4 stars
42%
3 stars
5%
2 stars
0%
1 star
0%
Score by category
Amount of fees 4.4 / 5
Diversity of options 4.5 / 5
Website or mobile app 4.5 / 5
Level of customer service 4.5 / 5
Overall Rating 4.5 / 5
Verified Badge Icon Bankrate methodology disclosure

In July 2024, Bankrate collaborated with a third-party vendor to survey 800 brokerage and robo-advisor account holders nationwide. Bankrate and our vendor collected and summarized account holder responses to five rating questions on a 5-point scale as well as open-ended reviews of the account experience. Responses are based on individual account holder product details, and therefore cannot be verified for accuracy. User ratings are unedited and have not been reviewed or approved by the associated brokerage or robo-advisor, nor do these responses reflect Bankrate's own expert review of these banking products.

Community Reviews

See what users like you are saying about SoFi Active Investing.
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Anonymous account holder
March 24, 2025
Advice from a Financial Advisor led me to choose SoFi Investing over the others.
Score by category
Amount of fees 4 / 5
Level of customer service 4 / 5
Diversity of options 4 / 5
Website or mobile app 3 / 5
Key Questions
Anonymous account holder
March 24, 2025
SoFi Active Investing offers a seamless digital experience with a user-friendly platform, robust mobile app, and exceptional customer support through phone, email, and live chat.
Score by category
Amount of fees 3 / 5
Level of customer service 5 / 5
Diversity of options 4 / 5
Website or mobile app 4 / 5
Key Questions
Anonymous account holder
March 24, 2025
It’s been awesome. Website is as seamless as you can imagine and customer support is great.
Score by category
Amount of fees 4 / 5
Level of customer service 5 / 5
Diversity of options 4 / 5
Website or mobile app 4 / 5
Key Questions
Anonymous account holder
March 24, 2025
The upfront fees, besides that there are no more hidden fees to look out for which is great.
Score by category
Amount of fees 3 / 5
Level of customer service 3 / 5
Diversity of options 5 / 5
Website or mobile app 3 / 5
Key Questions
Anonymous account holder
March 24, 2025
The account opening process is seamless, fully digital, and very fast. Customer Support provides relevant and fast answers. This is a good choice.
Score by category
Amount of fees 5 / 5
Level of customer service 5 / 5
Diversity of options 5 / 5
Website or mobile app 5 / 5
Key Questions
Anonymous account holder
March 24, 2025
My overall experience has been great. The advisors and tools are just what I need.
Score by category
Amount of fees 4 / 5
Level of customer service 4 / 5
Diversity of options 5 / 5
Website or mobile app 3 / 5
Key Questions
Anonymous account holder
March 24, 2025
The most important thing people should know is the fees are not expensive and they are there for you whenever you have questions or need them.
Score by category
Amount of fees 5 / 5
Level of customer service 5 / 5
Diversity of options 5 / 5
Website or mobile app 5 / 5
Key Questions
Anonymous account holder
March 24, 2025
Digital access 24/7 and remote access to the account
Score by category
Amount of fees 2 / 5
Level of customer service 3 / 5
Diversity of options 4 / 5
Website or mobile app 3 / 5
Key Questions
Anonymous account holder
March 24, 2025
Low/no fees, user-friendly interface.
Score by category
Amount of fees 3 / 5
Level of customer service 4 / 5
Diversity of options 4 / 5
Website or mobile app 4 / 5
Key Questions
Anonymous account holder
March 24, 2025
There is so much to say about SoFi since it provides a complete financial system for the person which was my main reason why I chose them in the first place.
Score by category
Amount of fees 4 / 5
Level of customer service 5 / 5
Diversity of options 5 / 5
Website or mobile app 5 / 5
Key Questions