PURE Insurance review 2025

PURE car insurance does business in all 50 states and could be one of the best auto insurance companies for drivers with a high net worth. PURE allows policyholders to insure multiple types of vehicles — including standard vehicles, luxury vehicles and even golf carts — on one policy. The company has several unique add-ons that may be helpful to high-net-worth individuals, especially those who travel often.

PURE offers a wide range of coverage options. The company provides the standard options of collision, comprehensive, liability, medical payments and uninsured and underinsured motorist coverage. In addition, policyholders can purchase agreed value coverage, extended transportation expenses, original equipment manufacturer (OEM) coverage and worldwide rental coverage — which gives policyholders the ability to rent or borrow a vehicle anywhere in the world.

Pros and cons of PURE car insurance

PURE could be a good choice for some clients, but it’s not likely to be the best option for everyone. If you’re in the process of getting car insurance quotes and comparing companies, here are some of the pros and cons of PURE car insurance:

PURE home insurance coverage could be a good choice for those with homes valued at $1 million or more. For homeowners with a high net worth, searching for the best home insurance may be a bit more complicated. Shopping around and comparing home insurance quotes could be helpful, but high-value homes often have unique features that require specialized coverage.

PURE understands this and strives to provide home insurance options that can be customized. The company offers flexible rebuilding options so that you can choose whether to rebuild your home or receive a cash settlement in the event of a covered loss. PURE also offers guaranteed home replacement cost, jewelry coverage, broad coverage for sewer and drain backups, flexible deductible options and coverage to help you prevent losses that have previously occurred.

Pros and cons of PURE homeowners insurance

Understanding a company’s perks and drawbacks could be a good way to get a holistic view of what your experience with that insurer may look like. These are some of the pros and cons of PURE home insurance that Bankrate found noteworthy:

PURE Insurance Company won’t be the right choice for everyone. If you’re interested in exploring other options, you may want to consider the following providers.

Each year, Bankrate’s insurance editorial team conducts honest and comprehensive carrier reviews to help you choose the best insurer for your needs. PURE could be one of the best insurance companies for wealthy individuals. The company’s Member Advocates are among its most outstanding features. These individuals are essentially personal insurance concierges who can guide you through identifying risks, preventing damage, recovering from losses and more. PURE doesn’t have an online quoting option, though, and it isn’t available for standard clientele. PURE may not be right for everyone, but if you have a high net worth, PURE’s products are designed specifically with your needs in mind.

What are real-life customers saying about PURE?

To understand the real-world experiences of PURE Insurance policyholders, we have scoured the internet for customer reviews. Review forums allow individuals to share their personal interactions with PURE, offering a glimpse into the insurer's service quality, responsiveness and claim-handling processes. Given PURE Insurance's niche market focus, customer feedback is less abundant compared to more mainstream insurers.

However, the experiences that are shared highlight PURE's proactive approach to managing high-value properties and vehicles. One Trustpilot review praises PURE for sending a specialist to suggest cost-saving measures and for efficiently handling claims. A Reddit post discusses initial communication hurdles following an accident with a PURE-insured driver but eventually reports a positive resolution once direct contact with a PURE adjuster was established. These accounts suggest PURE's commitment to its clientele, despite some initial communication challenges.

PURE company details

For detailed company information, including contact numbers and addresses, refer to the list below: 

• Customer service: 1-888-813-7873 or memberservices@pureinsurance.com
• Claims: 1-888-813-7873 or claims@pureinsurance.com
• Risk management services: riskmanagementservices@pureinsurance.com
• Art collection services: artservices@pureinsurance.com
• Member advocacy services: memberadvocate@pureinsurance.com
• Website: pureinsurance.com
• Address: PURE Insurance, P.O. Box 480, Elmsford, NY 10523

State availability

PURE insurance is available nationwide. Specific product offerings may vary by location, so check with PURE to see what products and coverage types are available in your area.

PURE tools and benefits

If you’re considering PURE Insurance, the following perks may stand out and help you make your decision.

• Mobile app: PURE’s mobile app allows you to file and track claims, access your insurance documents, pay bills and make some changes to your policies.
• PURE Art Services: This service may be useful if you need help preserving, enhancing, managing or creating valuations for your art collection.
• Watercraft coverage: If you have a sailboat, yacht or anything in between, PURE’s watercraft coverage may be of interest.
• Identity theft coverage: Identity theft is becoming more common. Identity theft coverage could help you protect your finances and restore your identity.
• Condo and co-op insurance: This coverage is specifically tailored to condo and co-op style homes and the unique risks that they face.
• Member Advocates: PURE Member Advocates are available to help PURE members book rental cars, locate repair facilities, communicate with other drivers’ insurers and reduce the administrative tasks that come with vehicle ownership.
• Situation Room: This 24/7 resource alerts policyholders via email or phone when they are in the path of a hurricane, wildfire or other major risk. It offers resources, advice and the assistance of a PURE member advocate as needed for the situation.
• Home Spotlight: This allows policyholders to request a report that provides data and insights on property-specific risks like flood or fire, information on past insurance claims and building permits, as well as insurability.
• Risk management and loss prevention: PURE risk managers can consult with homeowners to identify risks and make recommendations on how they might better protect their property. They can also provide a valuation to help you determine appropriate coverage limits.
• Systems home protection: This endorsement includes coverage for losses caused by mechanical and electrical systems breakdowns and allows you to replace damaged equipment with a new unit that is more environmentally friendly or safer.

Frequently asked questions about PURE Insurance

Additional profiles:

• Coverage A, Dwelling: $150,000, $350,000, $450,000, $750,000
• Coverage B, Other Structures: $15,000, $35,000, $45,000, $75,000
• Coverage C, Personal Property: $75,000, $175,000, $225,000, $375,000
• Coverage D, Loss of Use: $30,000, $70,000, $90,000, $150,000
• Coverage E, Liability: $500,000
• Coverage F, Medical Payments: $1,000

These are sample rates and should only be used for comparative purposes. 

Bankrate Scores

Our Bankrate Score considers variables our insurance editorial team determined impacts policyholders’ experiences with an insurance company. These rating factors include a robust assessment of each company’s product availability, financial strength ratings, online capabilities and customer and claims support accessibility. Each factor was added to a category, and these categories were weighted in a tiered approach to analyze how companies perform in key customer-impacting categories.

Each category was assigned a metric to determine performance, and the weighted sum adds up to a company’s total Bankrate Score — out of 5 points. Our scoring model provides a comprehensive view, indicating when companies excel across several key areas and highlighting where they fall short.

• Tier 1 (Cost & ratings): To determine how well auto and home insurance companies satisfy these priorities, average quoted premiums from Quadrant Information Services (if available), as well as any of the latest third-party agency ratings from J.D. Power, AM Best, Demotech and the NAIC, were analyzed.
• Tier 2 (Coverage & savings): We assessed companies’ coverage options and availability to help policyholders find a provider that balances cost with coverage. Additionally, we evaluated each company’s discount options listed on its website.
• Tier 3 (Support): To encompass the many ways an auto and home insurance company can support policyholders, we analyzed avenues of customer accessibility along with community support. This analysis incorporated additional financial strength ratings from S&P and Moody’s and factored a company’s corporate sustainability efforts.

Tier scores are unweighted to show the company's true score in each category out of a possible five points.