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Alfa insurance review 2025

Updated Apr 03, 2025
  • At Bankrate, we strive to help you make smarter financial decisions. To help readers understand how insurance affects their finances, we have 9 licensed insurance agents on staff who have spent a combined 78 years in the insurance industry. While we adhere to strict , this post may contain references to products from our partners. Here's an explanation of . Our content is backed by Coverage.com LLC, a licensed entity (NPN: 19966249). For more information, please see our .

At a glance

3.9
Rating: 3.9 stars out of 5
Bankrate Score
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Auto

Rating: 4 stars out of 5

4.0

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Home

Rating: 3.8 stars out of 5

3.8

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Life

Rating: 3.9 stars out of 5

3.9

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Bankrate's take

Policyholders who live in Alabama, Georgia or Mississippi and value a company with a firsthand understanding of local insurance risk might consider Alfa as their company of choice.

  • First place in J.D. Power's 2024 U.S. Auto Insurance Study in Southeast region
  • Broad range of discounts for drivers
  • Online quotes available for home and term life
  • Few discounts for homeowners
  • No-medical-exam life insurance available
  • A (Excellent) rating with AM Best

Alfa car insurance review

Alfa car insurance is available to drivers in Alabama, Georgia and Mississippi. The company earned a Bankrate Score for auto insurance of 4.2 out of 5. In addition, it was recently awarded the top spot in J.D. Power's 2024 U.S. Auto Insurance Study for the Southeast region. This ranking is based on the quality of a company's customer support and suggests that Alfa places a high value on its relationships with policyholders.

Alfa offers standard car insurance policies along with a small list of endorsements that allow you to customize your coverage, including accidental death and dismemberment and accident forgiveness (in Alabama and Mississippi). Alfa has a generous handful of discounts available that could have a significant impact on your premium. These include a defensive driver discount and discounts for members of the military and (in Alabama and Mississippi) for educators, farmers, ministers and first responders.

Pros and cons of Alfa car insurance

When comparing car insurance providers to find the best company for you, it may be helpful to weigh the pros and cons of each company. Here are some of the biggest pros and cons we identified while analyzing Alfa’s auto insurance offerings:

Green circle with a checkmark inside

Pros

  • Many discounts for potential policy savings
  • Online quotes available
  • Rated above average for customer satisfaction by J.D. Power
Red circle with an X inside

Cons

  • Very limited coverage area
  • Does not offer many endorsements
  • Annual membership required for Alabama residents
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Alfa car insurance cost

The average full coverage auto policy with Alfa costs $2,864 per year based on rates provided by Quadrant Information Services. The average minimum coverage policy costs $476 per year. Comparatively, the national average cost of car insurance is $2,685 per year for full coverage and $800 per year for minimum coverage.

Keep in mind that these are averages. Factors like ZIP code, vehicle type, claims history and more contribute to a driver’s car insurance premium, so your individual rate may vary.

How much is Alfa car insurance?

The chart below shows Alfa's average rates for drivers in a range of situations. Note that some insurers will not write policies for drivers with a DUI conviction, since they are considered high-risk. If you have marks on your driving record, reach out to an agent to learn more.

Good driver, good credit
Alfa full coverage premium
$2,864
National full coverage premium
$2,685
Alfa full coverage premium
$2,864
National full coverage premium
$4,712
Alfa full coverage premium
$4,195
National full coverage premium
$3,293
Alfa full coverage premium
$4,577
National full coverage premium
$3,884
Alfa full coverage premium
$4,267
National full coverage premium
$5,225
*All rates displayed are average annual rates.

Alfa car insurance quotes by age

Car insurance rates may vary based on age. In most cases, young drivers pay the highest rates for car insurance due to their lack of experience on the road. If you are a parent and add a teen driver to your policy, your rates will likely increase. In the table below, you can see Alfa’s average rates for drivers in various age groups. These quotes are for a driver with a clean driving history. Drivers with infractions on their record are likely to pay higher rates.

Alfa full coverage premium
$4,553
National full coverage premium
$5,768
Alfa full coverage premium
$4,066
National full coverage premium
$4,968
Alfa full coverage premium
$4,183
National full coverage premium
$5,464
Alfa full coverage premium
$3,573
National full coverage premium
$3,320
Alfa full coverage premium
$3,212
National full coverage premium
$2,877
*All rates displayed are average annual rates. Rates are based on our good driver profile, with 16- and 18-year-old drivers added to their parents’ policy.

Compare Alfa car insurance rates

Since every company weighs the factors that determine premiums differently, you are likely to receive different quotes from different carriers. The table below shows average rates for full and minimum coverage from some of the largest insurers writing policies in Alabama, Georgia and Mississippi.

$2,864
$476
$2,910
$943
$2,347
$733
$2,165
$574
$3,303
$942
*All rates displayed are average annual rates.
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Alfa home insurance review

Alfa home insurance earned a Bankrate Score of 4.0, which places it above average. The company offers standard coverage options for homes, farms, churches and manufactured homes, with renters insurance also available. There are a handful of optional endorsements, including one that covers the repair or replacement of home systems, such as electrical or plumbing, and a home sharing endorsement if you use your property for short-term rentals.

Although Alfa's average rates are above the national average, the company offers several discounts that could save you a significant amount of money off your premium. You could be eligible for savings if you bundle your homeowners and auto insurance, for example, and there is a legacy discount for the children of Alfa policyholders. A discount that may be of interest to those in coastal areas is one for Alabama and Mississippi residents who fortify their homes against hurricanes and windstorms.

Pros and cons of Alfa homeowners insurance

Below, you can see some of the most notable advantages and drawbacks of Alfa’s home insurance offerings:

Green circle with a checkmark inside

Pros

  • Several endorsements available
  • Potential discounts tailored to regional weather patterns
  • Some helpful blog resources for buying home insurance
Red circle with an X inside

Cons

  • Few discounts available compared to some other carriers
  • Not available outside of Alabama, Mississippi and Georgia
  • Online quoting is not available for home insurance
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Alfa home insurance cost 

The average Alfa home insurance policy costs $3,241 per year for $300K in dwelling coverage, according to Bankrate’s research. Compared to the average cost of homeowners insurance in the U.S., which is $2,267 per year for $300K in dwelling coverage, Alfa customers pay an average of 43 percent more.

$150K dwelling
Alfa average premium
$1,912
National average premium
$1,370
$300K dwelling
Alfa average premium
$3,241
National average premium
$2,267
$350K dwelling
Alfa average premium
$3,722
National average premium
$2,534
$450K dwelling
Alfa average premium
$4,588
National average premium
$3,066
$750K dwelling
Alfa average premium
$6,971
National average premium
$4,399
*All rates displayed are average annual rates.

Compare Alfa homeowners insurance rates

The price of your homeowners insurance may depend on several factors, including the coverage types you choose, the age of your home and your credit-based insurance score. The average rates below may be helpful for comparison, but individual rates will likely vary.

$3,241
+ $974
$2,088
- $179
$2,206
- $61
$1,254
- $1,013
$2,129
- $138
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Answering a few quick questions to check your availability with Alfa

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Alfa life insurance review

If you live in its service area and are in the market for life insurance, Alfa may be worth considering. It offers both term and permanent policy types, including no-medical-exam policies, a 30-year term option with return of premium and a final expenses plan to help cover funeral or medical costs.

Other unusual offerings include a policy called First Step Life that is designed for children aged 0 to 14 and does not require a medical exam, as well as a flexible universal life policy with variable premiums and a death benefit of $25,000 or over. Further, the company’s rapid issue term policy offers an easy application process and can be converted to permanent if you wish.

Whether or not Alfa is one of the best life insurance companies in the region for your needs, the company makes it easy to ask for quotes. Online quotes are available for term policies, while you will need to call a customer representative for a quote for permanent types of life insurance. The cost of your policy will depend on multiple factors, including your age, your health and the amount of coverage you purchase.

Pros and cons of Alfa life insurance

Below, you can see some of the pros and cons we identified with Alfa life insurance:

Green circle with a checkmark inside

Pros

  • No-medical-exam policies available
  • Online quotes available for term life insurance
  • Several riders offered
Red circle with an X inside

Cons

  • No online quotes for permanent life policies
  • No life insurance coverage calculator
  • Seniors may find better options elsewhere

Compare life insurance providers quickly and easily

See which provider is right for you.

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Compare Alfa with other insurers

Alfa has a limited service area of just three states, so you’ll need to look elsewhere if you don’t live in Alabama, Georgia or Mississippi. Even if you do, it’s worth comparing multiple options to look for the best deal. If you’re looking for an insurance policy, consider these alternatives.

Badge Icon Featured

Alfa

Alfa
Rating: 3.9 stars out of 5
3.9
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State Farm

State Farm
Rating: 4.2 stars out of 5
4.2
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Geico

Geico
Rating: 4.3 stars out of 5
4.3
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OVERVIEW
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Policyholders who value a personalized experience through a local agent, bundling insurance policies with the same company and highly rated customer service might consider State Farm. State Farm holds the 2024 Bankrate Award for Best Term Life Insurer.
Read More
Policyholders who value cheaper car insurance and digital capabilities over bundling multiple insurance policies with the same company might consider Geico. Geico tied for the 2024 Bankrate Award for Best Auto Insurance Company Overall.
Read More
STANDOUT FEATURES
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Online Reviews Icon
Robust digital tools available
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Numerous discounts
Briefcase Icon
19,000+ local agents
Loan Icon
Lengthy list of discount options
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Average rates below national avg
Auto Car Icon
DriveEasy telematics program
AVG FULL COV. AUTO RATE
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$2,910 $2,165
J.D. POWER AUTO SCORE
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710/1000 692/1000
AVG HOME RATE
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$2,088 No rates available
J.D. POWER HOME SCORE
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661/1000 Not Scored
AM BEST RATING
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A++(Superior) A++(Superior)
Bankrate logo

Why you can trust Bankrate

Read our full methodology

The insurance market can be complicated, but Bankrate's insurance editorial team used our unique perspective to bring readers the information they need to make educated decisions when shopping for a policy.

78

years of industry experience

9

licensed staff

34.5K

ZIP codes examined

120

carriers reviewed

Is Alfa a good insurance company?

If you live in Alabama, Georgia or Mississippi, you may find that Alfa is a good insurance company with something to offer you. The company has solid choices for auto, home and life policies, with the opportunity to customize your insurance by adding endorsements, plus a robust list of discount opportunities.

As a regional carrier, Alfa is likely to have an excellent understanding of the needs of residents in the Southern states it serves. As an example, it offers a home discount to some residents who have weatherproofed their homes against hurricanes and windstorms.

Alfa doesn't offer all the digital tools and capabilities that some other insurers do, but it is worth considering if you prefer to handle your insurance business with a live agent rather than online.

What are real-life customers saying about Alfa?

To offer a clearer understanding of Alfa's customer experience, we’ve collected Alfa insurance reviews from actual customers who posted on Reddit and Yelp. These platforms feature candid insight and personal stories. Through this commentary, potential customers can better gauge what to anticipate from Alfa.

Reddit User*
Feb 9, 2024
Alfa has been good to us
We have had Alfa for 28 years. We have our home, auto, and life insurance through them. I have had 2 wrecks (not at fault for either) that totaled my vehicles, and they paid so quick that both times, I had a new vehicle within a week. They replaced the roof on our house due to hail damage. It was super easy. They told us to get them an estimate. We got 3 and chose the mid-priced one. They paid it, and it was done. I worried about it because I have heard of other insurance companies canceling policies after roof replacements, but everything was fine. They have been very good to us.
via Reddit
Yelp User*
Jun 21, 2024
Difficult to contact
They exist only in name. Good luck trying to contact anyone for any reason, but they'll make sure to reach out for your renewal. Smh. Roadside assistance is just as much as a joke as the rest of their services. I needed them around 8pm one night. Made five unanswered calls to them. Wound getting my own help. Then they had the audacity to try and raise my premium. Stay far away if you care about being in touch with your insurer.
via Yelp

*The quotes and citations included on this page have been verified by our editorial team and are accurate as of the posting date. Outlinked content may contain views and opinions that do not reflect the views and opinions of Bankrate.

Alfa company details

Alfa's website allows you to initiate a live online chat, although it is not available 24/7. You can also submit a question or comment via the website. In addition, you can use the following methods to connect with the company: 

  • Customer service and claims: 1-800-964-2532
  • Live chat: Select your state to access live chat
  • Mailing address: P.O. Box 11000, Montgomery, AL 36191-0001

State availability

Alfa offers insurance only in Alabama, Georgia and Mississippi.

Alfa tools and benefits

Alfa offers a variety of tools that its customers can use to make buying insurance easier, as well as some perks and additional coverage options.

Some of these benefits include:

  • Mobile app: Alfa’s highly rated mobile app allows customers to virtually view policy information, file claims, connect with an agent and pay their bill.
  • Personal umbrella insurance: This coverage option may help protect you against the financial burden of a lawsuit by adding additional liability protection to back up your homeowners and auto insurance policies.
  • Farm insurance: Alfa offers property, liability and optional coverage types for farmers in eligible states.
  • Farmer discounts: Alabama residents who become members of the Alabama Farmers Federation may get a discount on policies.
  • Church insurance: This policy is designed to cover your place of worship.
  • Watercraft insurance: This coverage pays out for covered losses to your recreational watercraft and is written on an actual cash value basis.
  • Educational materials: You can read Alfa’s home insurance blog to learn how to protect your home from various risks.

Frequently asked questions about Alfa

Methodology

Rates

Bankrate utilizes Quadrant Information Services to analyze April 2025 rates for all ZIP codes and carriers in all 50 states and Washington, D.C. Rates are weighted based on the population density in each geographic region. Quoted rates for our base profile are based on the following characteristics and full coverage limits with bundling and paperless billing discounts applied: 

User Icon
40 year old
Single male and female driver
Logo for Brand name
2023 Toyota Camry
Primary vehicle
Credit Good Icon
Good credit score
Auto Insurance Guide Icon
Clean driving record
Briefcase Icon
Commutes 5 days

Bodily injury liability

$100,000 per person
$300,000 per accident

Property damage liability

$50,000 per accident

Personal injury protection

$100,000 per accident

Uninsured motorist bodily injury

$100,000 per person
$300,000 per accident

Collision deductible

$500

Comprehensive deductible

$500

To determine minimum coverage limits, Bankrate used minimum coverage that meets each state’s requirements. These are sample rates and should only be used for comparative purposes. Your quotes will differ.

If otherwise specified, the base profile has been modified with the following driver characteristics:

Other profiles

Bankrate Score

Our 2025 Bankrate Score for auto insurance considers key variables that our insurance editorial team determined impact policyholders’ experiences with an insurance company. These factors include a robust assessment of each company’s cost of coverage, product availability, financial strength ratings, online capabilities and customer and claims support accessibility. We grouped these factors into three essential categories — cost and ratings, coverage and savings, and support — which we then weighted in a tiered approach. 

Each category was assigned a metric to determine performance, and the weighted sum adds up to a company’s total Bankrate Score — out of 5 points. Our scoring model provides a comprehensive view, indicating when companies excel across several key areas and highlighting where they fall short.

50% Cost & ratings
 
30% Coverage & savings
 
20% Support
 
  • Tier 1 (Cost & ratings): To determine how well auto insurance companies satisfy these priorities, our team analyzed quoted premiums from Quadrant Information Services (if available), as well as any of the latest third-party agency ratings from J.D. Power, AM Best, Demotech and the National Association of Insurance Commissioners (NAIC). 
  • Tier 2 (Coverage & savings): We assessed companies’ coverage options and availability to help policyholders find a provider that balances cost with coverage. Additionally, we evaluated the discount options listed on each company’s website.
  • Tier 3 (Support): To encompass the many ways an auto insurance company can support policyholders, we analyzed avenues of customer accessibility along with community support. This analysis incorporated additional financial strength ratings from S&P and Moody’s and factored in a company’s corporate sustainability efforts.

Tier scores are unweighted to show the company's true score in each category out of a possible five points.

What policyholders are saying about Alfa

CTA Alfa has 49 reviews

Alfa has 49 reviews

Dive into community reviews below and see what others think about Alfa.

4.1 Star Icon
49 ratings
79% of consumers
recommend this insurer
Score breakdown
5 stars
55%
4 stars
24%
3 stars
6%
2 stars
4%
1 star
10%
Score by category
Overall rating 4.1 / 5
Original cost 3.8 / 5
Coverage 4.2 / 5
Customer Support 4.4 / 5
Verified Badge Icon How we got these ratings

In May 2024, Bankrate collaborated with market research firm SliceMR to survey over 1,500 insurance customers nationwide, asking policyholders to rate their insurer’s cost, coverage, customer support and overall experience on a five-point scale. Bankrate and SliceMR collected and analyzed these customer ratings, along with website analytics and responses to three open-ended questions regarding customer experience. Responses are based on individual policyholders’ policy details and personal experience, and therefore cannot be verified for accuracy. Users received an incentive for their feedback. All ratings are unedited and have not been reviewed or approved by insurance carriers. User-generated ratings are separate from carrier Bankrate Scores — which are calculated based on our proprietary methodology — and may not match.

Community Reviews

See what users like you are saying about Alfa.
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Anonymous Policyholder
April 10, 2025
Name the number one reason that you’d recommend staying with this insurer and the number one reason that you’d consider leaving for a different company.
Customer service was alright they definitely help
Insurance Type
Auto
Score by category
Original cost 3 / 5
Customer Support 3 / 5
Coverage 4 / 5
Anonymous Policyholder
April 10, 2025
What made you choose this insurer over others for your auto and/or home insurance?
It was reliable and inexpensive
Insurance Type
Auto
Score by category
Original cost 2 / 5
Customer Support 3 / 5
Coverage 3 / 5
Anonymous Policyholder
April 10, 2025
What made you choose this insurer over others for your auto and/or home insurance?
Insurance agent is a personal friend and always there when I need him. This insurance company has been very good to my wife and myself over the years.
Insurance Type
Auto + Home
Score by category
Original cost 4 / 5
Customer Support 5 / 5
Coverage 5 / 5
Anonymous Policyholder
April 10, 2025
What made you choose this insurer over others for your auto and/or home insurance?
Lower at price wins.
Insurance Type
Auto
Score by category
Original cost 5 / 5
Customer Support 5 / 5
Coverage 5 / 5
Anonymous Policyholder
April 10, 2025
What made you choose this insurer over others for your auto and/or home insurance?
Good businesses I have been there for a long time and the prices are cheap
Insurance Type
Home
Score by category
Original cost 3 / 5
Customer Support 3 / 5
Coverage 2 / 5
Anonymous Policyholder
April 10, 2025
What made you choose this insurer over others for your auto and/or home insurance?
My experience with them has been great overall.
Insurance Type
Home
Score by category
Original cost 5 / 5
Customer Support 5 / 5
Coverage 4 / 5
Anonymous Policyholder
April 10, 2025
What made you choose this insurer over others for your auto and/or home insurance?
I chose this insurer because their customer service is far more responsive and if I had questions or needed help, they responded quickly, which made a big difference in my experience.
Insurance Type
Home
Score by category
Original cost 5 / 5
Customer Support 5 / 5
Coverage 5 / 5
Anonymous Policyholder
April 10, 2025
Name the number one reason that you’d recommend staying with this insurer and the number one reason that you’d consider leaving for a different company.
They are good with handling claims
Insurance Type
Auto
Score by category
Original cost 4 / 5
Customer Support 4 / 5
Coverage 4 / 5
Anonymous Policyholder
April 10, 2025
What made you choose this insurer over others for your auto and/or home insurance?
Well they were good with customer service and provided so much help.
Insurance Type
Auto
Score by category
Original cost 4 / 5
Customer Support 5 / 5
Coverage 5 / 5
Anonymous Policyholder
April 10, 2025
Name the number one reason that you’d recommend staying with this insurer and the number one reason that you’d consider leaving for a different company.
I have no concerns it is great
Insurance Type
Auto + Home
Score by category
Original cost 5 / 5
Customer Support 5 / 5
Coverage 5 / 5