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Best life insurance for new parents

Updated Nov 15, 2024

Bringing a new life into the world is a powerful and life-changing experience. As a new parent, you’re likely embracing the joy, wonder and even the sleepless nights that come with nurturing your little one. Suddenly, life shifts — you’re not just thinking about today but envisioning a future you want to make as secure and promising as possible for your child. Life insurance might not have crossed your mind before, but now, in this role, it might hold a whole new importance. It’s about more than just providing for today; it’s a commitment to your child’s future, a promise that they’ll be protected no matter what. From those late-night feedings to planning ahead for every “what if,” choosing the right life insurance policy can bring peace of mind, knowing you’ve laid the groundwork for a secure future for the ones who matter most.

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This advertising widget is powered by HomeInsurance.com, a licensed insurance producer (NPN: 8781838) and a corporate affiliate of Bankrate. The offers and clickable links that appear on this advertisement are from companies that compensate Homeinsurance.com LLC in different ways. The compensation received and other factors, such as your location, may impact what ads and links appear, and how, where, and in what order they appear. While we seek to provide a wide range of offers, we do not include every product or service that may be available to you as a consumer. We strive to keep our information accurate and up-to-date, but some information may not be current. Your actual offer terms from an advertiser may be different than the offer terms on this widget. All offers may be subject to additional terms and conditions of the advertiser.

This advertising widget is powered by HomeInsurance.com, a licensed insurance producer (NPN: 8781838) and a corporate affiliate of Bankrate. HomeInsurance.com LLC services are only available in states where it is licensed and insurance coverage through HomeInsurance.com may not be available in all states. All insurance products are governed by the terms in the applicable insurance policy, and all related decisions (such as approval for coverage, premiums, commissions and fees) and policy obligations are the sole responsibility of the underwriting insurer. The information on this site does not modify any insurance policy terms in any way.

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Why new parents should get life insurance

Becoming a parent can shift your perspective — suddenly, the future feels even more meaningful. Life insurance offers a layer of financial protection that can help ensure your child is secure, no matter what life brings. The payout, or death benefit, can help cover essential needs like daily expenses, paying off a mortgage or even allocating funds for your child’s education. Importantly, while it might feel natural to name your child as the beneficiary, insurance policies generally require an adult to be designated.

Instead, parents often elect a trusted adult to manage the funds for their child’s benefit or set up a trust that can manage and distribute the funds according to your wishes. This way, the financial protection you create will be used to care for your child in a way you deem best.

For parents considering permanent life insurance, there are additional benefits. These policies can build cash value over time, offering a savings resource that you may be able to use in the future. By choosing the right life insurance and beneficiary structure, you’re building a foundation that prioritizes your family and your child’s well-being, but what are your options?

Best life insurance companies for new parents

When you are ready to purchase a policy, you’ll likely be on the hunt for the right life insurance company for you and your family. Most life insurance companies will offer you similar premiums for the same policy type, so analyzing factors such as customer reviews, policies offered and consumer ratings may help you determine which are the best life insurance companies for you. Here are a few national providers that we think may be worth considering based on our analysis of customer satisfaction, coverage types, financial strength and digital tools.

Company Best for... Life insurance policy highlights
MassMutual Whole life insurance Highest possible AM Best financial strength rating

Offers seven rider options for its whole life insurance product
State Farm Term life insurance Highly rated customer service, according to J.D. Power

Also offers home and auto insurance
Guardian Policy customization Highest-possible AM Best financial strength rating

Wide variety of policy types and terms

MassMutual is our 2024 Bankrate Award winner for best whole life insurance company. The carrier scored highly in the 2024 J.D. Power U.S. Individual Life Insurance Study, which indicates customers are generally happy with the level of service. MassMutual's policies are also highly customizable with a long list of potential riders, including waiver of premium, accelerated death benefit and guaranteed insurability. MassMutual has a robust mobile app, which may appeal to customers who prefer to manage their policy digitally, but it does not offer online quotes.

State Farm is our 2024 Bankrate Award winner for best term life insurance, which may appeal to new parents seeking coverage until their children are financially independent. The carrier also offers permanent life insurance options. State Farm earned the highest score in J.D. Power’s Life Insurance Study, so it may be a good option for shoppers who value service. The company offers a few riders for term and permanent life, including waiver of premium and a children's life insurance benefit rider.

Offering term, whole and universal life insurance policies, Guardian also holds the highest possible AM Best rating for financial strength of A++ (Superior). Licensed to sell policies in all 50 states and Washington, D.C., Guardian scored well above average with J.D. Power for customer satisfaction. The carrier offers an extensive list of riders for its policyholders to choose from, including a waiver of premium rider and a guaranteed renewability clause. However, the carrier does not have a mobile app and does not offer auto or home insurance, so it may not be the best option for customers who value digital tools or prefer to bundle all their insurance needs with a single company.

How much life insurance for new parents need?

Life insurance may help ensure your spouse or dependents are financially secure in the event you pass away. Although you will likely want to calculate how much coverage you need based on your unique circumstances, the purpose of the payout is generally to cover anything from your mortgage payments to future education expenses for your child. However, life insurance can also cover regular expenses, dependent care, domestic work, funeral costs and unresolved debt.

In most cases, the younger and healthier you are, the more affordable your life insurance will be — which is why most experts recommend you buy life insurance when you're young if you want a policy in place and can afford to do so. Experts also suggest that you purchase coverage for both parents, even if one is a stay-at-home parent. According to a survey by salary.com, the value of a stay-at-home parent's work is $178,201 annually — if that person wasn't there, you would likely need to hire help to manage your household.

When choosing life insurance policies and coverage amounts, it may help to consider factors such as:

  • How heavily do your everyday expenses rely on your salary: Are you the sole or primary provider in your family? If so, you may want to take out a life insurance policy that can provide for your family for the long term. If you primarily perform domestic tasks, you may want to take out a life insurance policy that can help pay for the costs of childcare and household management tasks.
  • Your debts: Do you have a mortgage, loans or any other debts looming? If so, you may want to take out a life insurance policy that could pay off these debts so they do not become the responsibility of your spouse or children.
  • Long-term expenses for your child: Planning for your children’s future likely includes factoring in large financial expenditures such as college tuition, braces, weddings and more. Life insurance may help ensure these items are paid for even after your death.
  • Your end-of-life planning: Funerals can be surprisingly expensive. Life insurance may be one strategy to ensure your end-of-life arrangements are paid for before you pass away. You might even consider final expense insurance.
  • The rule of 10: One common way to estimate how much life insurance you need is to multiply your household's annual salary by 10. This can be a good benchmark to start with, but the number may not be right for everyone, and you should generally consider other factors as well. It may be a good idea to work with a certified financial planner or licensed life insurance agent who can help you determine the appropriate coverage amount.

Frequently asked questions

Written by
Ashlyn Brooks
Writer II, Insurance
Ashlyn Brooks is a finance writer with more than half a decade of experience, known for her knowledge in areas such as taxes, insurance, investing, retirement, finance news, and banking products.
Edited by Editor II, Insurance
Reviewed by Director of corporate communications, Insurance Information Institute