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Best cheap home insurance in San Francisco in 2025

Updated Jul 15, 2025
USAA, Chubb and Mercury are among the top cheap home insurers in San Francisco.
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The best home insurance companies in San Francisco

Californians are having a hard time securing home insurance coverage, and San Francisco is no exception. Some of the largest home insurance providers in the state have either stopped writing or seriously scaled back the number of policies they’re willing to write in California. Although San Francisco’s position along a peninsula helps shield it from some of the worst of California’s blazing wildfires, the city still has a high chance of getting hit with a damaging earthquake in the next 30 years. 

Limited provider availability, coupled with added risk, can make finding Bay Area home insurance difficult. But, Bankrate’s insurance editorial team researched which companies are still writing new policies here. According to our research, USAA, Chubb and Mercury offer some of the best home insurance in San Francisco.

Best for customer service

Bankrate Score

Rating: 4.8 stars out of 5
4.8

Avg. annual premium

$747

$300K dwelling coverage

JD Power

737/1,000

Why USAA made our list: USAA is only available to qualifying members of the military and their family members. Although its strict eligibility requirements preclude it from official J.D. Power ranking, USAA consistently receives high scores for customer and claims satisfaction. Its default home insurance policies are robust, with replacement cost coverage pre-included and free access to the USAA Wildfire Response Program.  Earthquake coverage is also available.

Why USAA may be the best for customer service: USAA tied for the Best Home Insurance Company Overall Bankrate Award for the fourth year in a row, due in part to its high J.D. Power scores and superior AM Best rating for financial strength.

Scores and Ratings
Bankrate Score 4.8
J.D. Power 737/1,000
AM Best Rating A++
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Best for high-value homes

Bankrate Score

Rating: 4.6 stars out of 5
4.6

Avg. annual premium

$2,266

$300K dwelling coverage

JD Power

688/1,000

Why Chubb made our list: Chubb gears many of its insurance products toward more expensive homes, and has the financial strength ratings to back up its sky-high coverage limits. Chubb boasts an A++ (Superior) rating from AM Best and an AA from Standard & Poor’s, indicating that the company has a strong likelihood of making good on its policyholders’ insurance claims.

Why Chubb may be the best for high-value homes: Chubb was awarded the 2025 Bankrate Award for Best Home Insurance Company for High-Value Homes. Chubb could be a great fit for San Francisco homeowners with expensive homes looking for no-corners-cut home insurance coverage. With Chubb, policyholders can access complimentary risk consulting and a cash settlement option in the event of a covered total loss, plus replacement cost coverage comes standard (unlike most other carriers).

Scores and Ratings
Bankrate Score 4.6
J.D. Power 688/1,000
AM Best Rating A++
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Best for working with a local agent

Bankrate Score

Rating: 3.6 stars out of 5
3.6

Avg. annual premium

$698

$300K dwelling coverage

JD Power

586/1,000

Why Mercury made our list: Mercury is a regional insurance company that offers home insurance in 10 states, California among them. Although it is a smaller company, it is one of the top 10 insurers in the state by market share. Mercury’s base policy comes with a 150 percent extended replacement cost dwelling coverage, along with identity theft protection.

Why Mercury may be the best for working with a local agent: Mercury has four different offices throughout San Francisco in the Pacific Heights, Outer Sunset, Duboce Triangle and Soma neighborhoods. Having a dedicated, in-person home insurance agent could be a plus for homeowners who prefer to manage their policy at an office as opposed to on their computer or phone.

Scores and Ratings
Bankrate Score 3.6
J.D. Power 586/1,000
AM Best Rating A
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Bankrate's trusted insurance industry expertise

Read our full methodology

The insurance market can be complicated, but Bankrate's insurance editorial team used our unique perspective to bring readers the information they need to make educated decisions when shopping for a policy.

78

years of industry experience

9

licensed staff

34.5K

ZIP codes examined

120

carriers reviewed

The cheapest home insurance companies in San Francisco

San Francisco is already an expensive city, and homeowners may not want to spend an arm and a leg on their home insurance premiums. Below, we’ve compiled the cheapest home insurance companies in San Francisco for a variety of dwelling limits. Keep in mind that, when it comes to the best home insurance in the Bay Area, a higher dwelling limit will usually result in a higher premium.

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$58
$698
$62
$747
Armed Forces
$69
$832
$98
$1,172
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How much is home insurance in San Francisco, California?

The average cost of San Francisco home insurance is $1,816 per year for $300,000 in dwelling coverage. This is about 8 percent less than the California average of $1,976 per year. Both numbers seem low in comparison to the national average of $2,397, especially considering the high level of wildfire risk.

California law prevents insurers from raising rates in excess of 7 percent, which locks premiums in at a lower level. While this may seem like a bonus to homeowners, it contributes to the ongoing insurance crisis in California. Since companies can’t always raise rates to a level that accurately reflects the risk of insuring a California home, many insurers (like State Farm, Allstate, Farmers, Nationwide and Travelers) have chosen to drastically limit the number of new policies written in California — or stop writing new policies altogether.

Like auto and life coverage, not only can you tailor a home insurance policy to suit your needs, but your personal details can also influence the overall cost of your policy. Insurers consider factors like the age of your home and the deductible you choose, as well as if you've filed claims previously.

San Francisco rates by home age

San Francisco’s beautiful old Victorian homes are part of what gives the city its charm — but they could also be more expensive to insure. In fact, U.S. Census data shows that more than half of San Francisco homes were built before World War II. Older homes typically result in higher home insurance premiums: If a home is built with harder-to-source materials, it could cost an insurer more if the home is deemed a total loss. To account for this potential extra cost, insurers tend to charge higher home insurance rates to older homes.

$1,124
$1,127
$1,100
$902
$594
$950
$959
$924
$821
$704
Armed Forces
$1,133
$1,200
$1,224
$1,110
$665
$1,476
$1,482
$1,497
$1,418
$997
Aegis Security
$1,745
$1,670
$1,715
$1,414
$1,091

San Francisco rates by deductible amount

When considering ways to lower your rates, raising your deductible may be an option, but it might be best to reserve this tactic as a last resort. Your deductible is the amount of damage you agree to cover out of pocket in the event of an approved claim. In general, the higher your deductible, the lower your premium.

$668
$592
$505
$690
$690
$609
Armed Forces
$832
$718
$652
$1,080
$994
$780
Aegis Security
$1,116
$1,093
$953

Frequently asked questions

Methodology

Rates

Bankrate utilizes Quadrant Information Services to analyze August 2025 rates for all ZIP codes and carriers in all 50 states and Washington, D.C. Quoted rates for our base profile are based on the following characteristics and coverage limits:

User Icon
40 year old
Married male and female homeowners
Logo for Brand name
2017 build year
Primary home
Credit Good Icon
Good credit score
Home Insurance Guide Icon
Clean claim history

Dwelling coverage

$300,000

Other structures coverage

$30,000

Personal property coverage

$150,000

Loss of use coverage

$60,000

Liability coverage

$500,000

Medical payment coverage

$1,000

The homeowners also have a $1,000 deductible, a $500 hail deductible and a 2 percent hurricane deductible (or the next closest deductible amounts that are available) where separate deductibles apply. 

These are sample rates and should be used for comparative purposes only. Your quotes will differ.

If otherwise specified, the base profile has been modified with the following homeowner characteristics:

Bankrate Score

Our 2025 Bankrate Score considers variables our insurance editorial team determined impact policyholders’ experiences with an insurance company. These rating factors include a robust assessment of each company’s cost of coverage, product availability, financial strength ratings, online capabilities and customer and claims support accessibility. We grouped these factors into three essential categories — cost and ratings, coverage and savings, and support — which we then weighted in a tiered approach. 

Each category was assigned a metric to determine performance, and the weighted sum adds up to a company’s total Bankrate Score — out of 5 points. Our scoring model provides a comprehensive view, indicating when companies excel across several key areas and highlighting where they fall short.

50% Cost & ratings
 
30% Coverage & savings
 
20% Support
 
  • Tier 1 (Cost & ratings): To determine how well home insurance companies satisfy these priorities, our team analyzed average quoted premiums from Quadrant Information Services (if available), as well as any of the latest third-party agency ratings from J.D. Power, AM Best, Demotech and the National Association of Insurance Commissioners (NAIC).
  • Tier 2 (Coverage & savings): We assessed companies’ coverage options and availability to help policyholders find a provider that balances cost with coverage. Additionally, we evaluated each company’s discount options listed on its website.
  • Tier 3 (Support): To encompass the many ways a home insurance company can support policyholders, we analyzed avenues of customer accessibility along with community support. This analysis incorporated additional financial strength ratings from S&P and Moody’s and factored in a company’s corporate sustainability efforts.

Tier scores are unweighted to show the company's true score in each category out of a possible five points.

Written by
Natalie Todoroff
Writer II, Insurance
Natalie Todoroff is an insurance writer and industry analyst for Bankrate. She is based in San Francisco and holds a personal lines insurance license.
Edited by Editor, Insurance