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Dairyland insurance review 2025

Updated Feb 07, 2025
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At a glance

3.6
Rating: 3.6 stars out of 5
Bankrate Score
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Auto

Rating: 3.6 stars out of 5

3.6

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Cost & ratings

Rating: 4.33 stars out of 5

4.3

Coverage

Rating: 2.5 stars out of 5

2.5

Support

Rating: 3.4 stars out of 5

3.4

About Bankrate Score

Bankrate's take

Drivers looking for high-risk car insurance, SR-22 filings and non-owner insurance who don’t prioritize bundling policies with the same company may want to consider Dairyland.

  • Offers nonstandard auto insurance policies for high-risk drivers
  • Unique discounts such as the payment frequency discount and advanced quote discount help customer find creative ways to save on their auto insurance
  • Offers SR-22 filings and non-owner car insurance
  • Does not offer homeowners or renters policies

Dairyland car insurance

Dairyland car insurance earned a Bankrate Score of 3.6 out of 5 because of its 24/7 customer support and mobile app, although coverage isn’t available nationwide. Drivers having trouble securing coverage (due to their credit, driving record or other scenarios) might find Dairyland's nonstandard auto policies to be an attractive option.

Along with the standard types of coverage one would expect, Dairyland offers a few standout options, including gap insurance, rental reimbursement and special equipment coverage to insure custom parts like aftermarket stereos and rims. Dairyland car insurance is available in 38 states, and the company also specializes in off-road vehicle and motorcycle coverage.

Pros and cons of Dairyland car insurance

Making a list of pros and cons when requesting car insurance quotes can help you differentiate Dairyland from other companies and may also guide you in deciding which insurer best suits your needs.

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Pros

  • Gap insurance offered
  • Non-owner insurance and SR-22 filings available
  • A+ (Superior) AM Best financial strength rating
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Cons

  • No bundling
  • Mobile app may lack some functionality and features, based on App Store and Google Play reviews
  • Not rated by J.D. Power
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Dairyland car insurance cost

Average rates from Dairyland are unavailable. You’ll need to contact the company directly for a quote. As a basis for comparison, the average cost of car insurance in the U.S. is $2,678 per year for full coverage and $799 per year for minimum coverage, according to data from Quadrant Information Services.

Dairyland customer satisfaction

Although comparing auto insurance rates when shopping for new coverage is an important step, price isn’t everything. Another factor to consider is customer satisfaction. As an indicator, Bankrate’s insurance editorial team typically turns to third-party scores issued by J.D. Power. However, J.D. Power did not include Dairyland car insurance in any of its 2024 auto insurance studies.

Dairyland auto insurance customer complaints

The National Association of Insurance Commissioners keeps track of the number of complaints insurance companies receive and translates this data into a complaint index by product type for each carrier. 

The baseline (or average) number of customer complaints is equivalent to a complaint index of 1.0. If a company has a higher complaint index than 1.0, it receives more complaints than average for a company of its size and vice versa. Dairyland’s complaints were slightly higher than average between 2021 and 2023.

Dairyland car insurance discounts

Dairyland has several discount opportunities for drivers who want to save money on car insurance. Keep in mind that some discounts may only be offered in select states. While the company offers common discounts, like the multi-car discount, here are some others:

  • Homeowners discount: You could earn a discount for owning a home and having it insured (with a different company since Dairyland doesn’t offer homeowners insurance). Drivers in some states may even qualify for this discount if they have renters insurance.
  • Transfer discount: Dairyland may give you a discount if you have had a car insurance policy with the same carrier for at least six months prior to switching.
  • Advanced quote discount: You could get a discount if you apply for a car insurance quote at least one week in advance from the day your policy begins.
  • Defensive driver discount: If you pass a defensive driving course and provide proof of completion to Dairyland, you could save on your car insurance premiums.
  • Payment frequency discount: Whether you’re billed quarterly, bi-annually or annually, you’ll earn a discount for making payments on time.
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Compare Dairyland with other insurers

Drivers in need of high-risk car insurance, SR-22s or non-owner insurance might consider Dairyland. However, the company does not insure car owners in every state and home and renters coverage are unavailable. In researching your options, you may also want to consider the following companies.

Dairyland vs. Amica

Policyholders who value excellent customer service and robust coverage options, but don’t mind paying more for homeowners insurance, might consider Amica as their company of choice.

Learn more: Amica Insurance review

Dairyland vs. Geico

Policyholders who value cheaper car insurance and digital capabilities over bundling multiple insurance policies with the same company might consider Geico as their company of choice.

Learn more: Geico Insurance review

Dairyland vs. National General

Policyholders looking for affordable and robust homeowners policies over cheap car insurance rates might opt for National General as their company of choice.

Learn more: National General Insurance review

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Why you can trust Bankrate

Read our full methodology

The insurance market can be complicated, but Bankrate's insurance editorial team used our unique perspective to bring readers the information they need to make educated decisions when shopping for a policy.

78

years of industry experience

9

licensed staff

34.5K

ZIP codes examined

120

carriers reviewed

Is Dairyland a good insurance company?

Bankrate's insurance editorial team used our real-world experience to evaluate more than 100 insurance companies to help you find the carrier that fits your needs, whether through cheap rates, high-risk insurance options, robust coverage add-ons or other key considerations.

Based on our in-depth Dairyland Insurance review, this company could be a good option for drivers who need high-risk car insurance. However, this company might fall short if you prefer to bundle your home insurance with your auto, prioritize affordable premiums or have customer service at the top of mind. The easiest way to determine if Dairyland is a good insurance company for you may be to speak with an agent and request a quote.

What are real-life customers saying about Dairyland?

When researching which car insurance company to choose as your carrier, reading Dairyland insurance customer reviews can give you insight into how current customers feel about the service they receive. To help you out, we have sourced customer reviews from Trustpilot and Google. Trustpilot reviews tend to be very specific in focus and both the companies and reviewers are verified. Additionally, Trustpilot shows how a company responds to a comment. Google reviews are also very detailed but do not allow companies to post a reply back to the commenter. Both platforms give you access to multiple perspectives, which can help you make a more informed decision.

Trustpilot

The Dairyland reviews on Trustpilot are overwhelmingly positive — 75 percent of the reviews are five-star ratings. Some negative feedback included customers having trouble with the app, concern about rate fluctuations and issues with SR-22 filings. One noteworthy observation is that Dairyland responds to most, if not all, unhappy customers directly, which may be a good indicator of their level of customer service.

Trustpilot user 1*
Jan 21, 2025
Quick and easy
The process to purchase and enroll online for the automobile insurance provided by Dairyland Insurance was quick, easy to understand, and seamless!
Trustpilot user 2*
Jan 23, 2025
Didn’t cover my accident
Never again :/ disappointed I supposedly got a full coverage and didn’t even cover my car when I end up getting into a car accident.

Google reviews

The Dairyland reviews on Google are also mostly positive. Google allows you to filter reviews based on commonly used keywords, which can be helpful if you are interested in certain topics such as SR-22s, quotes or motorcycle reviews.

Google user 1*
Jan 18, 2025
Agent fee
I wish the agent who generated the quote for car insurance would mentions there would be a agent fee added to the total cost of insurance. If I had known that I would not have used this company.
Google user 2*
Jan 31, 2025
Great company
Love this company great customer service and easy to work with.

*The quotes and citations included on this page have been verified by our editorial team and are accurate as of the posting date. Outlinked content may contain views and opinions that do not reflect the views and opinions of Bankrate.

Dairyland company details

If you are considering Dairyland for your insurance carrier, here are some key contact details and resources to help you get a quote or manage your existing policy:

  • Customer service: 1-800-334-0090
  • Sales: 1-888-344-4357
  • Claims: 1-800-334-0090
  • Website: dairylandinsurance.com

State availability

Dairyland offers standard coverage in 38 states. Standard coverage is not available in AK, HI, LA, MA, MI, MT, NH, NJ, NY, ND, OK, RI or Washington, D.C., although motorcycle insurance and nonstandard coverage may be available.

Dairyland tools and benefits

Other than high-risk car insurance, Dairyland offers a couple other perks, including:

  • Mobile app: Although app user reviews include complaints about functionality, Dairyland does have a free mobile app available to download through the Google Play Store and the App Store. You can’t make policy changes through the app, but you can make payments and access ID cards.
  • Learning center: Dairyland’s Learning Center blog could help you navigate the complicated world of insurance through its informative articles about a wide range of car insurance topics, from claims to SR-22s to car maintenance.
  • Renters insurance: If you live in a rental unit, having renters insurance may be required by your landlord. You may even qualify for a bundling discount if you purchase a renters policy and an auto policy from Dairyland.

Frequently asked questions about Dairyland

Methodology

Bankrate Scores

Our 2025 Bankrate Score for auto insurance considers key variables that our insurance editorial team determined impact policyholders’ experiences with an insurance company. These factors include a robust assessment of each company’s cost of coverage, product availability, financial strength ratings, online capabilities and customer and claims support accessibility. We grouped these factors into three essential categories — cost and ratings, coverage and savings, and support — which we then weighted in a tiered approach. 

Each category was assigned a metric to determine performance, and the weighted sum adds up to a company’s total Bankrate Score — out of 5 points. Our scoring model provides a comprehensive view, indicating when companies excel across several key areas and highlighting where they fall short.

5
Rating: 5 stars out of 5
Overall Score
  • Cost & ratings 50%
  • Coverage & savings 30%
  • Support 20%
  • Tier 1 (Cost & ratings): To determine how well auto insurance companies satisfy these priorities, our team analyzed quoted premiums from Quadrant Information Services (if available), as well as any of the latest third-party agency ratings from J.D. Power, AM Best, Demotech and the National Association of Insurance Commissioners (NAIC). 
  • Tier 2 (Coverage & savings): We assessed companies’ coverage options and availability to help policyholders find a provider that balances cost with coverage. Additionally, we evaluated the discount options listed on each company’s website.
  • Tier 3 (Support): To encompass the many ways an auto insurance company can support policyholders, we analyzed avenues of customer accessibility along with community support. This analysis incorporated additional financial strength ratings from S&P and Moody’s and factored in a company’s corporate sustainability efforts.

Tier scores are unweighted to show the company's true score in each category out of a possible five points.

Written by
Shannon Martin
Writer, Insurance
Shannon Martin is a licensed insurance agent and Bankrate analyst with over 15 years of experience in the industry. She enjoys helping others navigate the insurance world by cutting through complex jargon and empowering readers to make strong financial decisions independently.
Edited by Editor, Insurance