Best car insurance in Wisconsin for 2025

Why Geico made our list: Geico tends to have lower-than-average premiums, and offers a long list of discounts that could save you even more. You could earn a discount by being a military member, taking a defensive driving course or enrolling in Geico’s telematics program DriveEasy. You can also stack many of GEICO’s discounts together to help you get the best coverage for the lowest price. Drivers with tickets or accidents on their driving record may also want to consider a quote from GEICO — it won the award for Best Auto Insurance Company for High-Risk Drivers in the 2025 Bankrate Awards.

Who Geico may be good for: High-risk Wisconsin drivers looking for basic, no-frills car insurance coverage with plenty of discount opportunities may want to consider comparing Geico with other insurers to see if it’s the right fit.

Why State Farm made our list: As the largest car insurance company in the country by market share, State Farm operates through a robust network of local agents, which could appeal to those who prefer the personalized service that a local agent can provide. Those who prefer to do business online may like State Farm as well, as it was highly rated by J.D. Power for the 2024 U.S. Insurance Digital Experience Study in the service category. It also tied for fourth place in the North Central region in the J.D. Power 2024 Auto Insurance Study for customer satisfaction and won a 2025 Bankrate Award for Best Auto Insurance Company For Safe Drivers. Those who need gap insurance or want to purchase accident forgiveness, however, might want to look at different insurers, as State Farm offers neither.

Who State Farm may be good for: State Farm could be a great choice for drivers who like to work one-on-one with an agent in person and don’t mind having fewer coverage options.

Why Auto-Owners made our list: Auto-Owners has a suite of coverage options that could stand out from other carriers on this list. For instance, if you insure your car and property with Auto-Owners and both are damaged in the same event, the company may waive or reduce your auto deductible (as long as you carry the Common Loss Deductible endorsement). Another unique option is Auto-Owners’ Collision Coverage Advantage, which waives your collision deductible if you’re in an accident with another vehicle insured by Auto-Owners. Auto-Owners also won two 2025 Bankrate Awards, one for Best Auto Insurance Company for Young Drivers and Best Budget Auto Insurance Company, so if you’re young and looking for affordable coverage, you may want to put it on your list of potential insurers. It did, however, score below average on all three of J.D. Powers’ 2024 surveys that we looked at, indicating that its customers may not be totally happy with its customer service.

Who Auto-Owners may be good for: If you enjoy building a robust policy to accommodate your needs, you may want to request a quote from Auto-Owners.

Why Chubb made our list: Perhaps not the cheapest car insurance company in Wisconsin, Chubb’s Masterpiece program could still be ideal for drivers seeking a seamless claims process with added perks. For starters, the company uses original equipment manufacturer (OEM) parts to repair your vehicle after a covered claim. You can also purchase a coverage option that allows you to declare the value of your vehicle before a claim happens. Then if your car is deemed a total loss after a covered accident, Chubb may pay out the declared value regardless of depreciation. The carrier’s rental reimbursement coverage also goes an extra step by providing coverage up to a $15,000 limit with no per-day cap.

Who Chubb may be good for: Chubb may be best for drivers of luxury vehicles willing to spend more on Wisconsin car insurance for the additional perks the company’s claim experience offers compared to competitors.

Why Travelers made our list: In addition to low average car insurance premiums, Travelers tends to offer some of the cheapest homeowners insurance, making it a great choice for bundling your Wisconsin home and auto insurance. Travelers offers a generous list of car insurance discounts and many types of insurance policies, which could make it your one-stop-shop for most of your insurance needs. That said, Travelers fell below average in each of the J.D. Power’s studies we looked at during our research, so if customer experience is your top priority, you may want to look at other insurers.

Who Travelers may be good for: Drivers looking to save by handling their insurance needs with a single carrier may find Travelers to be a good fit, with its cheaper-than-average home and auto insurance.