What is an insurance broker?
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Key takeaways
- Insurance brokers work independently and represent clients, helping them find the best insurance policies to meet their unique needs and budgets.
- They can explore a broad range of policies from different insurers to find the best fit for their clients’ needs.
- Brokers typically earn money through commissions and fees, but not all brokers charge fees.
- While using a broker can provide valuable expertise and access to a wider range of policies, it’s important to know that brokers are not legal representatives of the insurance company, which may come with certain disadvantages.
If you’ve ever come across the term ‘insurance broker’ while managing your insurance policies, you may wonder about the differences between brokers and agents. Insurance can be complicated, but in some cases a broker may be useful when determining your coverage needs and which carriers are best for your purposes. So what is an insurance broker? Simply put, brokers represent the needs of their clients, unlike agents, who generally represent one or more carriers. To help you understand when working with a broker might be a good choice for you, Bankrate’s insurance editorial team did the research to create this guide to brokerages in insurance.
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Coverage.com, LLC is a licensed insurance producer (NPN: 19966249). Coverage.com services are only available in states where it is licensed. Coverage.com may not offer insurance coverage in all states or scenarios. All insurance products are governed by the terms in the applicable insurance policy, and all related decisions (such as approval for coverage, premiums, commissions and fees) and policy obligations are the sole responsibility of the underwriting insurer. The information on this site does not modify any insurance policy terms in any way.
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Powered by Coverage.com (NPN: 19966249)
Coverage.com, LLC is a licensed insurance producer (NPN: 19966249). Coverage.com services are only available in states where it is licensed. Coverage.com may not offer insurance coverage in all states or scenarios. All insurance products are governed by the terms in the applicable insurance policy, and all related decisions (such as approval for coverage, premiums, commissions and fees) and policy obligations are the sole responsibility of the underwriting insurer. The information on this site does not modify any insurance policy terms in any way.
What is an insurance broker?
Brokers for auto, home or life insurance are professional intermediaries who help individuals, businesses and organizations secure insurance coverage. They work independently, meaning they don’t represent any specific insurance company. Instead, they act on behalf of their clients, using their vast knowledge and experience to find the best insurance policies that meet their clients’ unique needs and budgets.
A good auto insurance broker, home insurance broker or life insurance broker not only helps you identify the right coverage but can also assist you in understanding the terms, conditions and benefits of various insurance policies.
What are the different types of insurance brokers?
Insurance brokers can be categorized by the type of insurance they cover. Some, for example, work primarily in the retail insurance space, helping individual clients to purchase health, home, auto or life insurance or other types of policies. Other brokers specialize in helping businesses to purchase the right commercial insurance to suit their needs.
Less common are the types of brokers who work behind the scenes in the insurance industry. For example, reinsurance brokers may help insurance companies to purchase reinsurance, which is basically insurance for insurers. Surplus lines brokers, meanwhile, often specialize in high-risk policies for those in unusual situations, such as insurance for offshore oil rigs, or coverage for an amusement park.
Insurance brokers vs insurance agents
While both insurance brokers and insurance agents help you get insurance, there’s a significant difference in who brokers vs. agents represent. Not all states have brokers, and in some states, a broker can also be an insurance agent. In those states, the words broker and agent may be used interchangeably.
To further complicate things, there are different types of agents. A captive insurance agent works exclusively with one insurer, selling only that company’s products (e.g., a State Farm agent who solely sells State Farm insurance policies). An independent agent is similar to a captive agent, except they work with more than one insurance company. Both legally represent the insurance company to the client, can bind insurance policies and can usually help with at least some aspects of an insurance claim.
On the other hand, an insurance broker works independently, representing the client to multiple insurance companies. They can explore a broad range of policies from different insurers to find the best fit for their client’s needs. Brokers often sell various lines of insurance products, too, which allows policyholders the freedom to potentially purchase policies from multiple carriers while working with just one agent. However, brokers are not legal representatives of the insurance companies; they are an intermediary and cannot bind insurance policies.
When should I use an insurance broker?
In some cases, brokers charge a fee. That said, in many cases, the broker may be able to find better policies for cheaper prices, ultimately helping you save money overall.
With a fee on the table, you probably don’t want (or need) to use a broker if your insurance needs are relatively simple. You can probably get quotes online or work with an agent because your policy options — and the price of those policies — are going to be pretty straightforward.
But as your needs get more complex, looping in an insurance pro who’s on your side can help you find the coverage you need at a good price.
Some examples of more complex insurance scenarios include:
- Owning a business
- Owning or renting multiple residences
- Owning or leasing multiple cars
- Needing excess liability (for instance, if you own an aggressive breed dog or have a swimming pool)
All said, even if your coverage needs are simple, you might want to use a home, life or car insurance broker if you’re tired of feeling like you don’t really understand what you’re getting when you pay your insurance premiums. Or, if you feel like you might be able to get a better policy but you don’t want to do the research yourself, an insurance broker might help.
What are the drawbacks of hiring an insurance broker?
While insurance brokers can provide indispensable help in getting the right insurance, there can be some drawbacks. For instance, brokers might not have access to every insurer on the market, potentially limiting your options. They may also charge a fee for their services, which might not be cost-effective if your insurance needs are relatively straightforward.
Furthermore, since brokers are not legal representatives of the insurance company, they can accept payment and submit your insurance application, but coverage is not bound until the carrier approves it. If a claim arises, you must work with your insurance company rather than your broker to resolve it.
Lastly, a broker’s effectiveness is closely tied to their experience, knowledge and network, which can be a double-edged sword. Working with an experienced and reputable broker can be extremely beneficial to policyholders with several lines of insurance or complex financial needs. However, an inexperienced broker with limited knowledge could potentially leave policyholders in a financially unstable situation.
Do insurance brokers charge a fee?
Insurance brokers typically earn money in two primary ways: through commissions and broker fees.
Commissions
Commissions are the most common form of income for insurance brokers. When a broker sells an insurance policy, they receive a commission from the insurance company. This commission is usually a percentage of the premium cost of the policy. The rate can vary depending on the type of insurance and the specific insurer.
Broker fees
Sometimes, brokers may charge a fee directly to their clients for their services. This usually happens when the broker provides additional services, like risk management consultations or ongoing policy management. However, not all brokers charge fees, and those that do must disclose them to clients up front.
How else can I buy insurance?
If you want to skip the broker fee, you have a few other options for buying coverage:
- Going straight to the insurance company: Almost all large-scale insurance providers offer online quote forms. You can start the process there to compare policies and pricing. Once you select the best company for you, you may even be able to purchase the policy online. If not, an agent can help you finalize the policy by phone or in person.
- Working with an independent insurance agent: Independent agents can compare policies from multiple insurance providers for you. Remember, though — they represent those companies, not you. It’s up to you to protect your interests.
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Working with a captive insurance agent: If you know you want to work with a specific insurance provider (for example, if you already have a policy with them and want to bundle a new policy with it), you can work with a captive agent to buy coverage.
Frequently asked questions
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