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Consumer Survey

What are your financial goals?

Which one of the following do you consider to be your main financial goal for next year? Please select the option that best applies.

Line chart with 10 lines.
The chart has 1 X axis displaying Months of the year. Data ranges from 2018-12-14 05:00:00 to 2024-11-06 05:00:00.
The chart has 1 Y axis displaying % of U.S. Adults. Data ranges from 1 to 30.
End of interactive chart.

Current observation

November 6th, 2024

Units:

% of US Adults

Frequency:

Annually

Source:

Bankrate

Methodology

Bankrate has been tracking consumer opinion on financial topics since 2011. Our surveys were initially conducted by Princeton Survey Research Associates International (PSRAI), and later by YouGov Plc. and SSRS. Responses were gathered from telephone interviews between 2011 to 2017, followed by a multi-modal (telephone, cell phone, web) approach as the public’s communication preferences changed. In every case, we employed demographic weights to better align our survey sample with the broader U.S. population. The margin of error varied by survey, and generally ranged between 2 to 4 percentage points for the total sample.

Tags

Personal finance
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