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Consumer Survey

How do you define the American dream?

Which, if any, of the following do you consider to be part of the "American Dream"? Please select all that apply.

Line chart with 7 lines.
The chart has 1 X axis displaying Months of the year. Data ranges from 2021-04-21 04:00:00 to 2025-03-04 05:00:00.
The chart has 1 Y axis displaying % of U.S. Adults. Data ranges from 6 to 82.
End of interactive chart.

Current observation

March 4th, 2025

Units:

% of US Adults

Frequency:

Annually

Source:

Bankrate

Methodology

Bankrate has been tracking consumer opinion on financial topics since 2011. Our surveys were initially conducted by Princeton Survey Research Associates International (PSRAI), and later by YouGov Plc. and SSRS. Responses were gathered from telephone interviews between 2011 to 2017, followed by a multi-modal (telephone, cell phone, web) approach as the public’s communication preferences changed. In every case, we employed demographic weights to better align our survey sample with the broader U.S. population. The margin of error varied by survey, and generally ranged between 2 to 4 percentage points for the total sample.

Tags

Homeownership
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