Skip to Main Content

Fidelity Investments review 2025

Updated January 8, 2025
Bankrate logo

The Bankrate promise

At Bankrate we strive to help you make smarter financial decisions. While we adhere to strict , this post may contain references to products from our partners. Here's an explanation for .

Year in and year out, Fidelity Investments is consistently one of the best brokers in the industry and it’s easy to see why. Customers get low-cost trading, top-notch research and educational resources, strong customer experience, no account fees and more. Fidelity is a good choice for just about any investor, but beginners and long-term investors will appreciate the fractional shares program and thousands of no-transaction-fee mutual funds.

You’ll also get an easy-to-use mobile app and customer support that is available 24/7, a key feature when you need it. More advanced traders will appreciate the broker’s Active Trader Pro platform that allows for a customized experience. 

Fidelity was named the best overall broker, best broker for beginners and best broker for retirement investing in the 2025 Bankrate Awards.

If you want to compare brokers before choosing one that’s best for you, also consider Charles Schwab and Interactive Brokers, two of the other industry leaders. If you’re a Bank of America customer and want to consolidate your financial life, you may want to look into Merrill Edge.

Overview of Fidelity

Broker logo
5.0
Rating: 5 stars out of 5
Bankrate Score
Cost
Rating: 4.5 stars out of 5
Accounts & Trading
Rating: 5 stars out of 5
Research and Education
Rating: 5 stars out of 5
Mobile
Rating: 4.5 stars out of 5
Customer Experience
Rating: 5 stars out of 5
About Bankrate Score
Summary
Fidelity is consistently one of the best brokers in the industry, offering customers low-cost trading, top-notch research and educational resources, great customer service and more.
Best For
  • Overall experience
  • Beginning investors
  • Customer support
Minimum Balance
$0
Cost per stock trade
$0
Cost per options trade
$0.65 per contract
Trading platform
Active Trader Pro, basic web platform, Fidelity mobile app
Fractional shares
Purchases and dividend reinvestment allowed
No-transaction-fee mutual funds
3,200+ NTF mutual funds
Securities tradable
Stocks, ETFs, bonds, mutual funds, options, cryptocurrency
Customer service
Phone 24/7, email, live chat M-F 8 a.m.-10 p.m. ET and Sat/Sun 9 a.m.-4 p.m. ET; more than 200 branch locations
Account fees
None
Mobile app
Fidelity offers mobile apps on the Apple App Store, Google Play Store and Amazon devices

Bankrate staff insights

Info Icon

“Some of the best features at Fidelity are the ones that may not be so obvious from the outside,” says one Bankrate staffer who has an account here. “The research is a real value-add, and the customer representatives are always on point with answers. With so many different accounts here, you could run your financial life at Fidelity.”

Bankrate Staff Member

Fidelity site experience



Reddit user review

Info Icon

"I’ve been with Fidelity over 40 years with occasional interactions with other investment firms. The others don’t even come close to the service Fidelity provides. I can credit Fidelity for helping my family get to our financial position. We probably wouldn’t be where we are financially without them. I’ve also had my extended family, friends, coworkers and my firm move to Fidelity. All are very pleased with the service."

—Key_Ad_528, Reddit User
via Reddit

Mobile app

Fidelity’s mobile app doesn’t have a catchy name – Fidelity Mobile – but it can still help you get a lot done: 

  • Manage your individual and workplace accounts, and monitor your portfolio.
  • Trade securities, including stocks, ETFs and mutual funds and those more complex options trades, too. 
  • Input trades for fractional shares. 
  • Pay bills, access tax forms and receive customizable alerts. 
  • Access a personalized feed of news based on the market and your holdings. 
  • Listen to Fidelity podcasts on finance and the economy.

In short, you’ll be able to get a high level of functionality from the mobile app. The app gets solid ratings on Google Play and even better scores on Apple’s App Store.

Cons: Where Fidelity could improve

Investment selection

Fidelity doesn’t offer trading on the more exotic products, such as futures and forex, though it does all the basics – stocks, ETFs, bonds, mutual funds, options. That array is probably going to suffice for more than 99 percent of investors. Are we splitting hairs here? Absolutely, but it’s worth knowing what the broker can and can’t do for you.

Fidelity also recently opened Fidelity Crypto, a separate account that allows you to trade the cryptocurrencies Bitcoin, Ethereum and Litecoin. Trading is commission-free, but pricing will include a 1 percent spread markup, meaning that the price you buy or sell crypto will effectively factor in that fee every time you make a trade. That’s a relatively hefty price to pay, given the low costs available at the best crypto exchanges and even Interactive Brokers.  

If you want to trade more than those two cryptos, you’ll want to work with a specialty cryptocurrency exchange.

High margin rates

If you’re an active trader looking to use leverage to attempt to boost your returns, Fidelity’s margin rates are far from attractive. A margin balance of $25,000 pays a rate of about 12.3 percent as of December 2024. This compares to around 6 percent at Robinhood and Interactive Brokers. If margin trading is a key feature for you, Fidelity is likely not the best choice.

Video Overview: How I Use Fidelity

Thumbnail title card, "Bankrate staff User diary"

Review methodology

Bankrate evaluates brokers and robo-advisors on factors that matter to individual investors, including commissions, account fees, available securities, trading platforms, research and many more. After weighting these objective measures according to their importance, we then systematically score the brokers and robo-advisors and scale the data to ensure that you are seeing the top options among a field of high-quality companies. Read our full methodology.

Fidelity customer reviews

CTA Fidelity has 13 reviews

Fidelity has 13 reviews

Dive into community reviews below and see what others think about Fidelity.

4.5 Star Icon
13 ratings
Info Icon
Score breakdown
5 stars
62%
4 stars
31%
3 stars
8%
2 stars
0%
1 star
0%
Score by category
Amount of fees 4.2 / 5
Diversity of options 4.5 / 5
Website or mobile app 4.5 / 5
Level of customer service 4.5 / 5
Overall Rating 4.5 / 5
Verified Badge Icon Bankrate methodology disclosure

In July 2024, Bankrate collaborated with a third-party vendor to survey 800 brokerage and robo-advisor account holders nationwide. Bankrate and our vendor collected and summarized account holder responses to five rating questions on a 5-point scale as well as open-ended reviews of the account experience. Responses are based on individual account holder product details, and therefore cannot be verified for accuracy. User ratings are unedited and have not been reviewed or approved by the associated brokerage or robo-advisor, nor do these responses reflect Bankrate's own expert review of these banking products.

Community Reviews

See what users like you are saying about Fidelity.
Search Icon
Caret Down Icon
Anonymous account holder
September 12, 2024
Their customer service was the main reason, but as time has gone on I have found every aspect of their service outstanding
Score by category
Amount of fees 4 / 5
Level of customer service 5 / 5
Diversity of options 4 / 5
Website or mobile app 4 / 5
Anonymous account holder
September 12, 2024
Very good. Responsive. Easy to navigate. Accurate.
Score by category
Amount of fees 5 / 5
Level of customer service 5 / 5
Diversity of options 5 / 5
Website or mobile app 5 / 5
Anonymous account holder
September 12, 2024
Website and app is user friendly as welll as customer support when needed
Score by category
Amount of fees 5 / 5
Level of customer service 5 / 5
Diversity of options 5 / 5
Website or mobile app 5 / 5
Anonymous account holder
September 12, 2024
They are a very high class, hands on, effectively be brokerage firm. I have been extremely happy with their care.
Score by category
Amount of fees 5 / 5
Level of customer service 5 / 5
Diversity of options 5 / 5
Website or mobile app 5 / 5
Anonymous account holder
September 12, 2024
We've had the same dedicated advisor with Fidelity for a number years. They actually done a good job communicating with us when opportunities have come up for further investments.
Score by category
Amount of fees 4 / 5
Level of customer service 4 / 5
Diversity of options 4 / 5
Website or mobile app 4 / 5
Anonymous account holder
September 12, 2024
It’s really easy to do everything you need
Score by category
Amount of fees 5 / 5
Level of customer service 5 / 5
Diversity of options 5 / 5
Website or mobile app 5 / 5
Anonymous account holder
September 12, 2024
I think their app and website are user friendly and well organized.
Score by category
Amount of fees 4 / 5
Level of customer service 4 / 5
Diversity of options 4 / 5
Website or mobile app 4 / 5
Anonymous account holder
September 12, 2024
Fidelity is one of the safest brokerages to invest with. It's an industry leader with a stellar reputation. They have 7/24 customer support. If they do not know an answer they will get back to you.
Score by category
Amount of fees 3 / 5
Level of customer service 4 / 5
Diversity of options 5 / 5
Website or mobile app 5 / 5
Anonymous account holder
September 12, 2024
Their customer service has been good: they are responsive and answer my questions. Their website is easy to use and intuitive.
Score by category
Amount of fees 3 / 5
Level of customer service 4 / 5
Diversity of options 4 / 5
Website or mobile app 4 / 5
Anonymous account holder
September 12, 2024
I still get notifications and information in the mail because that is what i prefer. The information is timely. I do not use digital support.
Score by category
Amount of fees 3 / 5
Level of customer service 4 / 5
Diversity of options 4 / 5
Website or mobile app 3 / 5